Sending visitors to your website is no longer difficult to do. PPC or Paid Per Click Advertising has made it easy for small businesses to get paid visitors to a website by simply paying for traffic.
PPC is an effective option if you want to reach people who are actively searching for terms related to your business. If you decide to create a PPC campaign your budget will be determined by your audience, competition and the types of products/services you wish to drive awareness of.
Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked. The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.
Do you have a budget for paid advertising or do you need to focus on amplifying your organic reach?
Google Adwords helps you get your business found by your target audience who search for specific terms related to your brand, products and content.
The Google Display Network allows you to place your ad in front of the right person at the right time and on the right sections of relevant websites.
Ensure they reach the right, specified audience of your choice – the topics targeting feature enables you to place your ads on websites related to your chosen topics.